A Chrome extension, built by Swper
Blah blah!
I built a LinkedIn cringe detector. It immediately flagged my own posts. That’s how I know it works.
LinkedIn has its own dialect and it colonises your brain gradually, until you’re writing things like “I’m passionate about delivering impactful solutions” and don’t even flinch. Nobody sets out to write like a motivational poster that’s been left in the rain. They just got told, one way or another, that being themselves wasn’t enough, so they borrowed a voice that felt safer. And now everyone has borrowed the same voice.
Blah blah! isn’t mocking anyone. It’s holding up a mirror and going: mate, is this actually you? Because you seem like you might be more interesting than this.
Try it on something you were about to post
What it does on LinkedIn
On your feed it marks posts the way a highlighter would, in six flavours: hollow corporate language, engagement bait, the LinkedIn-shaped formatting the algorithm taught everyone, doomers, vibe coder bros and grindset. Hover a label and it tells you exactly which phrases scored, the worst bit, and what to say instead. Start typing a post and it reads it as you go, before anyone else sees it.
Two rules keep it honest. Nothing gets flagged for a single word, because a person saying “excited” is just a person. And someone’s own news is never the crime. Looking for work, made redundant, started somewhere: those posts are left alone, however LinkedIn taught them to be phrased.
It’s heuristic, not an AI detector. Nothing reliably is. It runs on linkedin.com only, in your browser, and sends nothing anywhere. The privacy policy is one paragraph long.
Who made it
Swper, a design studio in Cardiff. The job is noticing the thing everyone has stopped noticing, then building the fix, and this is a small one. If you’d like that pointed at your product, human@swper.studio. Feedback on the extension itself: blah@swper.studio.